Second Phase of #YesIBleed campaign to be launched

3 weeks ago Saloni Hindocha 0

On the occasion of International Women’s Day 2018, Union Minister of State for Health and Family Welfare Ashwini Kumar Choubey will launch the second phase of #YesIBleed menstrual hygiene campaign on March 6. The second edition of the campaign #YesIBleed will be launched at Amity University, Noida on Tuesday, almost a fortnight after the formal launching of the first phase of the campaign by Union Minister for Women and Child Development Maneka Gandhi in New Delhi. The objective of the campaign called “#YesIBleed” is to remove the various taboos and misconceptions related to menstruation in the rural areas. The United Nations has recognized menstrual hygiene as a global public health and a human rights issue yet across the globe.


Period poverty” as some call it, is a reality for millions of women and girls. The campaign has been formally integrated into all social media platforms like Facebook, Twitter, and YouTube. The National Commission of Women (NCW) has extended full support to the endeavor which would help spread awareness about the core issue of every woman’s concern. Rekha Sharma, Member and officiating Chairperson of NCW will be present on Tuesday. She shared the vision of the SheWings by saying that “It’s a socially reformative step. It was needed for a long time. NCW and I fully support SheWings and its menstrual hygiene campaign #YesIBleed. Everyone should come up and support such campaign.”

Bollywood actress, producer, director Divya Khosla Kumar will be the special guest. Dr. Amita Chauhan, Chairperson of Amity International Schools, said, “Menstruation is still a taboo subject in our country and a topic that even women are uncomfortable discussing in public. There is nothing to be ashamed of. It is a natural physiological process. It’s a privilege to hold such an event on the occasion of International Women’s Day in the Amity Campus”.


Equally important is the safe disposal of used sanitary pads, which actually are an environmental disaster. In villages, the used pads often end up in village ponds, exposing every human being and animal to the risk of infection. Today, in India, approximately 35 crore women menstruate and it is estimated that only 12 percent use proper menstrual hygiene practices and menstrual products. The remaining can’t even afford sanitary pads. These misconceptions also lead to school dropouts and poor attendance because of inadequate menstrual hygiene management. In India’s rural areas, with the lack of resources, education, and awareness about personal hygiene, not just lack of information about hygiene products, the women don’t even have any conversation around menstruation.


For the less privileged, periods are the few ‘cursed’ days of the month. A woman on her periods cannot enter the temple, kitchen or take part in any auspicious occasion – because she is ‘impure’.  The 88 percent who do not have access to sanitary pads use unsanitized cloth, husk sand, tree leaves and even ash. These can cause severe reproductive health problems and infections, and can also lead to cervical cancer.  Apparently, it is high time that people understand that menstrual hygiene is of utmost importance. Such openness about puberty and menstrual hygiene is a welcome step in a country where even mothers avoid talking about it with their daughters.